Overall, I learned that the most common pain points of using hotel booking apps were:

• There is a need for improvement in the search entry and results screens (65% of users stated).

• Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).

• Additional research is needed during the process to find everything the user is looking for (45% of users stated)

• Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).

  With these critical pain points in mind, the app’s design prioritized:

• Enhancing the entire booking process.

• Emphasizing seamless navigation.

• Concise information delivery.

• An improvement in pricing transparency.