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Zenith Finance

Our fintech app is designed to simplify financial transactions for our users. The app enables users to send and receive money quickly and securely, as well as track their expenses and manage their budgets. Our target audience is young professionals who are tech-savvy, digitally connected, and value convenience and simplicity.

Most significant pain points during the booking process

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Tools used during the process

Online Survey

Our brand is focused on making financial transactions and management easy, fast, and secure. We want to be the go-to app for young professionals who are always on-the-go and want to stay in control of their finances.

Check results

Usability test

Watch the usability test part 1

Watch the usability test part 2

Note taking and affinity diagram

Discover all of my notes & the affinity diagram

Customer Journey Map

View the map

Flow diagram

Check the flow diagram

Design sketches

View all my sketches

Prototype

To experience everything fully, please view the prototype in Figma or in a fullscreen browser.

View on Figma

Main design choices

Annotated prototype

View on Figma

Reviews

Let's see my
mentors opinion

Let’s Collaborate

HOTLINE DESIGNS.

by Daniel Foldes

Daniel Foldes

2024

Let’s
Collaborate

Daniel Foldes

2024

Let’s
Collaborate

HOTLINE DESIGNS.

by Daniel Foldes

Daniel Foldes

2024